Privacy Poilcy

In line with the new EU General Data Protection Regulation 2016, Cyclewise has reviewed and revised its procedures on how we collect, use and share people’s information, to ensure individuals are aware of how their information is handled.

We are also registered with the Information Commissioner’s Office (ICO)




Who We Are

The premises of Cyclewise Whinlatter and Cyclewise Cockermouth are part of Cyclewise Whinlatter Ltd, which also operates alongside the sister company Cyclewise Training Ltd. For simplicity, we advertise all products and services under the umbrella of Cyclewise and throughout this policy ‘we’ and ‘us’ refer to Cyclewise as a brand.

‘You’ and ‘your group’ means you and your party members or anyone for whom you are making a booking, order, or enquiry.

Our website address:

We Are Not Interested In Collecting Every Personal Detail About You

Our main reason for collecting your personal information is to provide and improve the service, products, and experiences that you expect from us.

What & Why?

What Personal Information We Collect

• Name
• Address
• E-mail
• Contact Number
• Payment Information
• IP Address
• Age/Date Of Birth (Relevant Course Bookings Only)
• Gender (Relevant Course Bookings Only)
• Medical & Fitness Information (Relevant Course & Hire Bookings Only)
• Emergency Contact Details (Course Bookings Only)
• British Cycling Membership Number (British Cycling Course Bookings Only)


Why We Collect Your Information

• To respond to your enquiries
• To manage your course, workshop & bike hire bookings
• To manage your online purchases
• To manage your in-store purchases
• To manage your cycle to work scheme voucher
• To manage your V12 Retail Finance agreement
• To respond to your queries, refund requests, and complaints
• To send invoices, receipts, reminder notifications, and accounting requests for information. We use third-party secure accounting systems to process this information.
• To protect our business and your account from fraud and other illegal activities
• To fulfill any contractual and legal obligations

What Rights You Have Over Your Data

If you have an account on this site or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where We Send Your Data

Visitor comments may be checked through an automated spam detection service.

Using Our Website

We provide links to other websites, which are not operated and controlled by Cyclewise. We have no control over and are not responsible for the content of those sites or how the third parties responsible for them collect and use your personal information. We do not endorse or make any representations about third-party websites.

Embedded Content From Other Websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

If you leave a comment on our site you may opt-in to saving your name, email address, and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

For information about our use of cookies please see our Cookie Policy

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

How We Protect Your Personal Data

We are committed to protecting your personal information. We use appropriate technical and organisational measures, including encryption, to protect your personal information and privacy, and review those regularly. We protect your personal information using a combination of physical and IT security controls, including access controls that restrict and manage the way in which your personal information and data are processed, managed, and handled. We also ensure that all of our staff are adequately trained in protecting your personal information.

Our procedures mean that we may occasionally request proof of identity before we share your personal information with you. 
In the unlikely event that we do suffer a security breach, which compromises our protection of your personal information, we will inform you as soon as possible.

How Long We Keep Your Personal Information

Any personal information you provide will only be retained for as long as it is reasonably necessary for the relevant purpose for which it was provided, or for as long as is necessary and reasonable to enable us to fulfill any statutory or regulatory requirements. If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


Who We Share Your Information With

• Staff. We make sure that access to your personal information is limited to those of our staff who need it, and that all staff understands how and why we protect your personal information.
• Third parties that help us to provide services and responses to you.
• Third parties who help us to detect and prevent fraudulent transactions.
• Third parties that help us with mailing services, product services, and repairs, processing product purchases, financial services, audit services, administrative services, IT technologies  (e.g. data storage), security services, insurance claims & warranty claims.


Your Control And Choices

Under data protection legislation everyone has the right to request access to the information we hold about them.
You have the right to:
• Be informed about how we will use your personal data.
• Request access to the personal data that we hold about you.
• Request that your personal data is amended if it is inaccurate or incomplete.
• Request that your personal data is erased where there is no compelling reason for its continued processing.
• Request that the processing of your data is restricted.
• Object to your personal data being processed if there is no reason for it to be retained.
• Unsubscribe (opt-out) at any time from our marketing communications

If you, or a third party acting on your behalf, would like access to the information we hold or you have any questions, comments, or concerns about how we use the personal information we hold about you, please email or write to our Privacy Team.
You can contact our Privacy Team at any time by email at or in writing to C/O The Privacy Team, Cyclewise, Whinlatter Forest, Braithwaite, Keswick, Cumbria CA12 5TW.

Previous Changes To This Policy

We will review and update this privacy policy at least once a year and will note the date it was last updated below. 

May 2018
We updated our Privacy Policy to comply with the requirements of new European data protection laws (specifically, the EU General Data Protection Regulations)

May 2018 – We updated our Privacy Policy to comply with the requirements of new European data protection laws, specifically, the EU General Data Protection Regulations.

Feb 2020 – We updated and revised our Privacy Policy,

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